I help agencies and businesses turn approved designs into clear, user-friendly websites with thoughtful structure, scalable CMS setups, and seamless integrations.
I build websites with the same care you bring to your designs and ideas. That means clean structure behind the scenes, CMS setups that grow with you, and systems that don’t fight the people using them. My goal is simple: deliver websites that feel intuitive to users, dependable for teams, and supportive of your work long after launch.
Proud partners of established and growing brands like yours.




I bring more than a decade of experience in User Experience (UX), Conversion Rate Optimization (CRO), and web development to every project — helping you turn ideas into websites and systems that stay reliable, intuitive, and easy to maintain. Here’s how I can support your team:

From approved designs to polished, dependable websites. I specialize in Webflow and Squarespace, with experience in WordPress and an openness to other platforms when your project calls for it.

Ongoing updates, content additions, responsive fixes, and technical clean‑up — handled with care. I also support image editing and data cleanup to keep your site running smoothly.

Whether it’s a new tool, automation, or customer‑facing feature, I help implement the right technologies so your systems work better for you and the people who use them.

With 10+ years and 500+ A/B tests behind me, I bring a data‑driven eye to improving site performance. My philosophy: get out of the customer’s way and let clarity do the work.

High‑level structure, flow analysis, taxonomy, information architecture (IA), CMS modeling, and collaborative system conventions. Ideal for teams shaping or refining a site’s foundation.

Create a personal brand–forward real estate website that blends Shannon's unique identity with the authority of her brokerage, while enabling clients to search and explore local listings.
WordPress, Blocksy & Generate Blocks • IDX Broker (MLS Integration) • Northstar MLS
Full site build, MLS integration, content structure, copywriting, upcoming CRM integration (Zoho), and ongoing enhancements including blog setup, saved searches, and client resource features.

Implement a seamless print‑on‑demand solution for high‑quality art prints, ensuring accurate data, clean product setup, and a smooth customer experience.
Squarespace • Lumaprints (Print-on-Demand Integration)
Integration setup, data planning and cleanup, product configuration, asset QA, and resolution optimization. Leveraged photography knowledge and meticulous quality control to prevent costly fulfillment errors and deliver a polished, scalable system.

Refresh and modernize vacation rental website to improve readability, mobile responsiveness, and gallery functionality. Connect booking platform calendars in one place.
WordPress (Template Upgrade + PHP Update) • Airbnb + Vrbo Calendar Integrations
Site refresh, template modernization, visual refinement, copywriting and SEO adjustments, gallery replacement, photo editing for web, and integration of external booking calendars for unified availability.
Questions or ideas? Send a note.