A Clear, Scalable Web Development Process

This process is designed to keep website builds clear, structured, and easy to move forward — from early planning through launch. Each step is intentional, so expectations stay aligned and nothing gets lost along the way.

Before we start

1

Discovery call

We'll talk through your project — goals, timeline, and scope. I'll follow up with any clarifying questions before putting together your estimate.
2

Quote

You'll receive a clear, itemized estimate based on our discussion. Straightforward scope, straightforward pricing.
3

Paperwork

Contract, NDA, and/or 1099 as needed. I'm a Minnesota LLC with general liability insurance, so we're covered on both ends.
4

Initial deposit

Typically 50% upfront to kick things off.

During the build

5

Document handoff

You send me everything: approved design files, copy, images, and any brand assets. A clean, organized handoff sets the tone for a smooth build.
6

Build

I work from your approved designs to create a structured, user-friendly site with a scalable setup.  Depending on the project, we may have brief check-ins to confirm design intent, review usability, or clarify open items. I'll flag anything that needs a decision from your side.

Wrapping up

7

Review

I'm happy to lead the review process or work within your agency's existing workflow. Revision rounds are defined in your project scope. For larger or ongoing engagements, hourly billing is often a better fit — we can discuss what makes sense during the estimate phase.
8

Final payment

The remaining project balance is due before the site goes live. I'll make sure everything is confirmed and ready on my end before we move to launch.
9

Launch

We'll publish with a thoughtful rollout plan that fits the platform: whether that's a clean cutover, a domain transfer, or a staged release. Nothing goes live by accident.

Platforms & Areas of Support

Platforms

I work primarily in Squarespace, Webflow, and WordPress – and I'm comfortable adapting when a project calls for something else.

Beyond builds

I get pumped about all work that happens around a site: maintenance, integrations, CRO, and UX consulting. If any of those are on your radar, they're worth a conversation.

Design

I'm most in my element building from approved designs, but if you don’t have designs yet, I can help. While not my specialty, I can absolutely create something thoughtful, polished, and professional for your needs.

Working together

I'm organized, communicative, and genuinely invested in making the process easy for you, your team, and your customer.